About DAM

TACKLE OF LEGENDS 

ABOUT DAM

WE ARE one of the oldest fishing tackle brands on Earth

DAM (or Deutsche Anglergeräte Manufaktur) has a certain reputation. While other brands claim to be legendary, very few can tout being one of the oldest fishing tackle brands on Earth with origins beginning in 1875 – if that’s not legendary, well we’re not sure what is. Longevity is only half of the battle though; you don’t stay in business as long as DAM without having achieved some serious fishing heights.

PRODUCTS WE’RE DAM PROUD OF 

PRODUCTS WE’RE DAM PROUD OF 

Throughout its long and illustrious history, DAM has collected many impressive accolades. The brand is even credited with being one of the first European brands to offer fishing rods made entirely of carbon in the 1970s. 

Additionally, DAM was the first-ever German branded fishing line with patents and trademarks under the DAMYL name. The company went on to launch the world-famous Quick reel brand, and quickly followed with the creation of the EFFZETT spinners and spoons which saw unit sales numbers in the millions very quickly.  

Through all its achievements, DAM has also made a commitment to the customers to offer anglers of any experience levels fishing tackle that they can rely on and at price points that make the sport accessible to all. 

LONG LASTING & FOREVER CASTING

LONG LASTING & FOREVER CASTING

Whether you’re homing in on a few toothy freshwater predators or want to put your saltwater skills to the test, DAM has the answer. Pike, zander, perch, carp, and cod are just a small fraction of the species DAM tackle will help you bring to the bank. With its combination of history and tradition tied with modern and innovative product development, we've ensured the highest quality standards have been met.  

We understand that the demands of today’s anglers change and grow every day, and that idea alone keeps us innovating and testing constantly. With more than 150 years of experience, it should come to no surprise that DAM has elevated the angling game with such incredible feats and that it is so loved by anglers globally.